“Why does everyone only want to do West Coast Swing?” 
“How can people stand to do the same dance for hours on end and not get bored?”
” Why are they so serious?”

Call it an addiction if you must.  West Coast Swing is a multi-faceted dance that has a sharper learning curve than many other dances.  It also allows one to incorporate style, moreso than other dances.  And lastly, because it can be done to so many different types of music, the dance is almost new for each dance.

Sharper Learning Curve:
There are a handful of basic moves in West Coast Swing, both 6 and 8 count moves.  Because the counts are changing, the moves can be modified, hijacked and syncopated, the dance can be difficult for a new dancer to learn.  In addition to footwork, connection is a large piece of West Coast Swing.  Without the rubber band effect, the dance may lose quality, which makes footwork harder to manage. 

Suggestion: start with the basic moves and build from the basic move, slowly.  Dance with individuals who understand timing and connection and will dance to your level, not above.

West Coast Swing lends itself to individual style.  Style comes from music, rhythm, connection, etc.  This eclectic dance can take on a smooth style for smoother jazz and blues, a funkier style for pop, funk and hip hop, or a humorous playful style through any type of dance.  The beauty of West Coast Swing and the reason dancers are not bored with the dance, is because of the styles that can be brought forth not only by themselves, but by the other dancers.

Try dancing your West Coast Swing to different types of music and tempos.  See what results come naturally to you through a change in music.  Maybe the syncopations change.  Maybe the rhythm in your body changes.  Maybe you feel new moves and styles that you normally would not hear.  Start with the basic movements and add on as you see fit!